About
Founded in 1989, BCBGMAXAZRIA GROUP embodies the lifetime vision of Max Azria, an esteemed figure as the Founder, Designer, Chairman, and Chief Executive Officer. Having garnered years of success in Paris, designing women's wear, Azria nurtured a dream to establish a design house that would resonate with the contemporary woman. It was from this aspiration that BCBGMAXAZRIA was born. Initially launched in 1989 as B.C.B.G.—Bon Chic Bon Genre Paris, the brand took its first steps towards a remarkable journey.
Lubov Azria, Max's wife, joined the company as a designer in 1991 and currently serves as the Chief Creative Officer of BCBGMAXAZRIA GROUP. Lubov's profound influence and creative ingenuity propelled BCBGMAXAZRIA to become one of America's leading design houses. She spearheaded the evolution of the brand, transforming it into a premier lifestyle brand that offers high fashion and luxurious prêt-à-porter collections, encompassing dresses, sportswear separates, and accessories.
Today, BCBGMAXAZRIA GROUP's esteemed brands span across more than 40 countries, with over 1000 points of sale worldwide. Each collection represents the epitome of luxury, showcasing premier women's ready-to-wear and accessories collections. The United States alone boasts over 550 points of sale, with the brand's influence extending across France, Spain, Germany, the United Kingdom, Canada, Japan, Turkey, Mexico, Dubai, Hong Kong, Russia, and numerous other countries.
The Azrias' collections are not confined to standalone stores alone; they also grace the shelves of specialty stores and shop-in-shops within major department stores globally. Renowned establishments such as Saks Fifth Avenue, Neiman Marcus, Bloomingdale's, Nordstrom, Macy's, Lord & Taylor, Dillard's, Net-a-Porter, and London's Harvey Nichols are among the prestigious retailers that carry the Azrias' creations.
BCBGMAXAZRIA GROUP's journey commenced with Max Azria's unwavering dedication to creating fashion that would resonate with the modern woman. Max's expertise and innovative vision, combined with Lubov's creative genius, fueled the brand's transformation from a fledgling design house to a global powerhouse. By infusing their designs with elegance, sophistication, and a touch of Parisian charm, the Azrias captured the hearts of women across the globe.
Throughout the years, BCBGMAXAZRIA has remained committed to delivering exceptional craftsmanship and impeccable quality. Each collection reflects the brand's dedication to providing women with an unparalleled sense of style and confidence. From the red carpet to the boardroom, BCBGMAXAZRIA designs empower women to embrace their individuality and exude self-assurance.
The brand's success can be attributed to its unwavering commitment to innovation, coupled with a deep understanding of its customers. BCBGMAXAZRIA continuously evolves its collections to meet the ever-changing needs and desires of the modern woman. By staying ahead of fashion trends and seamlessly blending timeless elegance with contemporary flair, the brand ensures that its offerings are always fresh and relevant.
In addition to its retail presence, BCBGMAXAZRIA has also embraced the digital landscape to reach a wider audience. The brand's online platforms offer a seamless shopping experience, allowing customers from around the world to explore and acquire their favorite BCBGMAXAZRIA pieces with ease.
BCBGMAXAZRIA's influence extends far beyond the world of fashion. The brand has also made a significant impact through its philanthropic endeavors. The company actively supports charitable initiatives, empowering women and promoting causes that are close to its heart. By leveraging its global reach and resources, BCBGMAXAZRIA strives to make a positive difference in the lives of women and communities worldwide.
Looking ahead, BCBGMAXAZRIA GROUP remains dedicated to its core values of creativity, quality, and empowerment. The brand continues to push boundaries and redefine the fashion industry with each new collection. The design team, under the visionary leadership of Max and Lubov Azria, consistently delivers innovative designs that captivate fashion enthusiasts and inspire confidence.
As BCBGMAXAZRIA expands its global footprint, the brand remains committed to providing a personalized and exceptional shopping experience for its customers. Whether in flagship stores, department stores, or online platforms, the brand ensures that every interaction reflects its commitment to excellence.
The legacy of BCBGMAXAZRIA is not merely limited to the success of its business operations but also the enduring impact it has made on the fashion industry. The brand has served as a catalyst for change, challenging conventional norms and redefining what it means to be a modern, empowered woman. BCBGMAXAZRIA celebrates diversity, inclusivity, and individuality, encouraging women to embrace their unique style and express themselves with confidence.
Through its timeless designs, BCBGMAXAZRIA empowers women to navigate various facets of their lives, from professional settings to social occasions. The brand's collections effortlessly blend elegance, sophistication, and versatility, allowing women to seamlessly transition from day to night, always exuding grace and style.
The success of BCBGMAXAZRIA is a testament to the unwavering passion and commitment of Max and Lubov Azria. Their shared vision and dedication to excellence have propelled the brand to great heights. With each passing year, BCBGMAXAZRIA continues to evolve and redefine the fashion landscape, remaining a constant source of inspiration for fashion-forward women around the world.
Industry : Fashion
Stores : 1050 +
Type : Privately Held
Founded : 1989
Number of employees : 10,000 +
Headquarters : United States
Website : BCBG
Website : BCBG MAXAZRIA GROUP
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