About
ASICS Group was established with a firm commitment to contribute to society by nurturing young individuals through sports. For over 60 years, we have carried forward the founding spirit of our organization, adapting to the evolving social landscape while delivering our unique range of products and services. Today, we have expanded our presence to encompass more than 50 countries and regions worldwide, primarily focusing on the footwear and apparel business.
Our overarching vision is to "Create Quality Lifestyles through Intelligent Sport Technology," which serves as a guiding principle for all our endeavors. Aligned with this vision, our mission is to "Provide products and services that enable people all over the world to lead happy and healthy lives." In order to fulfill this mission and advance our growth trajectory, we are actively working on the implementation of our mid-term plan, known as the "ASICS Growth Plan (AGP) 2020," which will serve as the foundation for our future expansion.
At ASICS Group, we are committed to offering products and services that facilitate the realization of a healthy and joyful life for individuals across the globe. Whether it's innovative footwear that supports optimal performance, comfortable apparel that enhances mobility, or cutting-edge sports technology that empowers athletes, we strive to meet the diverse needs of our customers.
Our dedication to customer satisfaction is unwavering. We are determined to provide exceptional experiences and cater to the preferences of as many buyers as possible. By continuously refining our product offerings and staying attuned to market trends, we aim to exceed expectations and forge lasting connections with our valued customers.
In pursuit of our goals, we have embraced a culture of innovation and continuous improvement. We invest substantial resources into research and development, collaborating with industry experts, athletes, and sports scientists to create groundbreaking solutions. By harnessing the power of technology, we aim to push the boundaries of what is possible and unlock new avenues for athletic performance and well-being.
Furthermore, we recognize the importance of corporate social responsibility and sustainability. We actively engage in initiatives that promote environmental conservation, social inclusion, and ethical practices. By integrating sustainable materials and manufacturing processes into our operations, we strive to minimize our ecological footprint and contribute to a more sustainable future.
ASICS Group also places great emphasis on the power of sports to drive positive social change. Through our various sports initiatives and programs, we seek to inspire and empower individuals of all ages and backgrounds. From supporting grassroots sports development to fostering inclusivity and gender equality, we believe in the transformative potential of sports to build healthier and more cohesive communities.
Looking ahead, we remain committed to our core values and our mission of improving lives through sports. We will continue to listen to the needs and desires of our customers, leveraging our expertise to develop innovative and high-quality products and services. By embracing technological advancements and fostering strategic partnerships, we strive to stay at the forefront of the sports industry, delivering tangible benefits to individuals, communities, and society as a whole.
Industry : Sportswear, Sports equipment
Type : Public Company
Founded : 1977
Number of employees : 7000 +
Headquarters : Japan
Website : Asics
ASICS : Social networking sites
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