About | AND DESIGNS INDIA LIMITED
Established in 1998, AND Designs India Ltd. (ADIL) is a renowned fashion house in India. Founded by Ms. Anita Dongre, the Creative Director, Ms. Meena Sehra, the Director, and Mr. Mukesh Sawlani, the Managing Director, the company boasts over twelve years of valuable experience in the industry. Recognizing a growing opportunity in the branded women's western wear segment, the founders conceived the idea of starting a retail brand. Thus, AND, the flagship brand of the company, was born in 1999, coinciding with a time when the market was ripe for nurturing an emerging high-street women's wear brand.
ADIL embarked on its journey by opening its first independent store in Mumbai. Today, the company has expanded its portfolio to include five premium brands. ANITA DONGRE - TIMELESS & IINTERPRET and GRASSROOT (an eco-friendly label) represent Ms. Anita Dongre's signature labels, while AND and GLOBAL DESI are the high street fashion brands. These brands are currently available at over 150 retail points in India, including exclusive stores and multi-brand lifestyle outlets across the country. ADIL has secured its position among the ranks of well-known fashion houses in India.
Remaining true to its mission, ADIL is committed to providing simple yet stylish clothing at affordable prices for today's fashion-conscious women. With a presence in more than 28 cities in India, the company is now poised to make its mark on the global stage.
Since its inception, ADIL has been driven by a passion for fashion and a commitment to delivering exceptional quality and style. The vision of Ms. Anita Dongre, the Creative Director, has been instrumental in shaping the company's success. With her innate understanding of design and fashion trends, she has been able to create timeless and innovative collections that resonate with women across all age groups.
Ms. Meena Sehra, the Director of ADIL, brings her extensive business acumen to the table. Her strategic thinking and visionary leadership have been crucial in expanding the company's brand portfolio and market reach. She has played a pivotal role in identifying emerging trends and capitalizing on the growing demand for women's western wear in India.
Mr. Mukesh Sawlani, the Managing Director, has been the driving force behind ADIL's operational excellence and financial success. With his strong business acumen and meticulous attention to detail, he has ensured that the company maintains its high standards in terms of quality, customer service, and profitability.
AND, the flagship brand of ADIL, has emerged as a go-to destination for women seeking fashionable western wear. The brand embodies contemporary designs, excellent craftsmanship, and attention to detail. AND offers a wide range of clothing options, including dresses, tops, bottoms, and accessories, catering to different tastes and occasions.
In addition to AND, ADIL's brand portfolio includes GLOBAL DESI, a high street fashion brand known for its fusion of ethnic and western styles. GLOBAL DESI appeals to the free-spirited and vibrant women of today who seek unique and eclectic fashion choices.
ANITA DONGRE - TIMELESS & IINTERPRET and GRASSROOT represent the signature labels of Ms. Anita Dongre. ANITA DONGRE - TIMELESS offers timeless and elegant designs that transcend seasonal trends, while IINTERPRET focuses on contemporary interpretations of Indian traditional wear. GRASSROOT, an eco-friendly label, showcases sustainable fashion that combines traditional crafts with modern aesthetics, promoting ethical and conscious consumerism.
ADIL's brands are not only popular in India but have also gained recognition internationally. With a strong foothold in the domestic market, the company now seeks to expand its global presence and cater to a wider audience. ADIL aims to establish itself as a leading global fashion brand, showcasing the rich diversity of Indian fashion and capturing the hearts of fashion enthusiasts worldwide.
The success of ADIL can be attributed to its relentless pursuit of excellence and its commitment to staying ahead of the curve. The company keeps a close eye on global fashion trends, incorporating them into its collections while infusing a touch of Indian heritage and craftsmanship. This unique blend has garnered widespread acclaim and admiration, establishing ADIL as a trendsetter in the industry.
ADIL's retail presence extends beyond exclusive stores to include multi-brand lifestyle outlets, ensuring accessibility for customers across India. The company has strategically chosen locations that cater to the fashion-forward urban population, making its brands easily accessible to those seeking contemporary and stylish clothing options.
Recognizing the power of e-commerce in today's digital age, ADIL has also made its brands available online. Through its user-friendly website and online platforms, customers can explore the latest collections, make purchases, and have their orders delivered to their doorstep. This omnichannel approach has further expanded ADIL's reach and strengthened its position in the ever-evolving fashion landscape.
With its success in the domestic market and the growing demand for Indian fashion internationally, ADIL is now poised to embark on its global journey. The company has carefully crafted a strategic roadmap for expansion into international markets, leveraging its strong brand equity and distinctive offerings.
ADIL's global expansion plan involves partnering with established retail players, collaborating with renowned fashion influencers, and participating in international fashion events and exhibitions. By forging strategic alliances and capitalizing on the popularity of Indian fashion on the global stage, ADIL aims to establish a strong presence in key fashion capitals and target markets worldwide.
The company understands that global expansion requires a deep understanding of diverse cultures, consumer preferences, and fashion trends. ADIL's design team, led by Ms. Anita Dongre, continuously explores and adapts to global fashion influences while remaining rooted in the rich tapestry of Indian traditions. This fusion of global and Indian aesthetics creates a unique identity for ADIL's brands, appealing to a wide range of international customers.
In addition to its commitment to fashion, ADIL is deeply committed to social responsibility and sustainability. The company actively promotes ethical practices, fair trade, and environmental consciousness throughout its supply chain. ADIL's eco-friendly label, GRASSROOT, exemplifies its dedication to sustainability by showcasing traditional crafts and promoting sustainable livelihoods for artisans.
As ADIL sets its sights on conquering new horizons, the company remains grounded in its core values of creativity, quality, and affordability. It understands that fashion is not just about clothing; it is an expression of individuality and empowerment. ADIL aims to empower women through its fashion offerings, allowing them to confidently embrace their unique style and make a statement in every aspect of their lives.
Contact
[lock]Company : AND DESIGNS INDIA LIMITED
Address : Plot No 88, Marol Co-op Indl Estate M.V.Road,
Marol, Andheri East 400059 Mumbai
Phone: +(91) (22) 4035 3333
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